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Inkly vs Walnut

Walnut captures your product as interactive HTML and lets sales and marketing teams build personalized, no-code demo tours. Inkly is an AI demo agent that talks to each visitor, runs a live demo personalized in the moment, and hands buyer intelligence to sales. Here is where each one fits.

Talk to sales

A demo that talks back, not one that's captured ahead of time

Inkly

A live AI agent that qualifies the visitor, builds the demo around them in the conversation, and answers whatever they ask, in the moment.

Walnut

A captured HTML recreation of your product, authored and personalized in advance, that the visitor clicks through inside a guided tour or a sandbox.

What Walnut is

Walnut is a mature, well-funded interactive demo platform built for enterprise go-to-market teams. It captures your live product as HTML and CSS, not screenshots or video, using a browser extension, then lets you turn that capture into a guided tour, a sandbox buyers can click through freely, or a hybrid of both. Its AI Mode and StoryCaptureAI let non-technical teams build and edit demos from a prompt or by narrating a click-through, and it can auto-generate persona or account variants, swapping logos, data, and terminology, for outreach, deal rooms, and website embeds. It is a strong, established choice for sales, presales, and marketing teams running high-volume, multi-stakeholder enterprise deals.

Inkly vs Walnut, side by side

Both let a buyer explore a demo without a live rep in the room first. The difference is whether the experience is built and adapted in real time, or captured and configured ahead of time.

The AI demo agent — a real, interactive product experience, personalized live.

Buyer experience: A live agent runs the session, answering questions and adapting the demo as the visitor explores.

Buyer experience: A captured HTML recreation of your product, navigated through a guided tour or an open sandbox.

Personalization: Personalizes live, in the conversation, based on what the visitor says about their role and goals.

Personalization: Authored ahead of time — AI Mode swaps logos, data, and messaging into pre-built variants for a segment or account.

Questions: Answered live, inside the demo, the moment the visitor asks.

Questions: The demo player has no conversational layer; questions get handled on a call, in an email, or not at all.

Off-script exploration: The visitor can wander off any plan and it still behaves like the real product, because there's no script to run out of.

Off-script exploration: Sandbox mode allows free clicking, but only through what was captured; guided mode restricts the path entirely.

Buyer intelligence for sales: Sales gets a brief on what the visitor asked, explored, and where their intent spiked.

Buyer intelligence for sales: Analytics report screen views, time on step, and completion, synced to the CRM, engagement depth rather than the buyer's actual questions.

Why the difference matters

An interactive demo the buyer actually uses

Watching a recording is not the same as using the product. Interaction is where interest turns into conviction.

A conversation moves people further than a hotspot

Answering a real question in the moment builds more conviction than a tooltip pointing at a button.

Personalization should happen in the room, not before it

A demo built from what the visitor just told you beats the best-guess variant an AI assembled last week.

Sales needs intent, not just click depth

Knowing which screen a buyer lingered on is useful. Knowing what they asked and why is what makes the first call warm.

When Walnut may be the better fit

If you run high-volume enterprise sales with reps who need a polished, no-code way to demo dozens of account variants across calls, outreach, and deal rooms, and you have the team to author and maintain those variants, Walnut is a genuinely strong, battle-tested tool for that job. Inkly is the better fit when you want the demo itself to qualify the visitor, answer their questions, and hand sales real buyer intelligence, without a rep authoring a variant for every account first.

FAQ

Inkly vs Walnut: questions

Straight answers to help you evaluate.

They both let a buyer explore a demo before talking to sales, but the mechanics are different. Walnut captures your product as HTML and lets teams author guided or sandbox tours and variants; Inkly is an AI agent that runs a live, personalized demo and answers questions as they come up.

Not inside the player. Walnut's guided and sandbox demos are captured HTML with tooltips and hotspots; questions typically get handled on a call or in follow-up. Inkly answers questions live, in context, while the visitor is in the demo.

No. Walnut captures your product's HTML and CSS with a browser extension and turns that capture into an editable demo, not a live instance of your app. Inkly's demo is a real product experience the visitor actually clicks and uses.

Yes, Inkly makes sales more effective, not optional. It qualifies and warms up the visitor, then passes their questions, interests, and intent to your team so the call starts informed.

Inkly starts from your existing product materials and approved messaging, and a guided validation process confirms the experience is accurate before it goes live.

See the difference in the product

See what a demo that answers back feels like

Try the guided experience yourself, then decide whether a live AI demo agent fits the buying journey you want to create.

Talk to sales

Speaking

How is this different from a Walnut demo?

Ask me anything as you explore — I'll answer live and guide you to the workflow that matters to you.

Show me a real workflow.