Driving beats watching
A visitor who clicks through the product themselves and gets an answer to their own question builds more conviction than one watching an agent operate the software for them.
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Inkly vs Navattic
Navattic is a well-established no-code platform for building captured, click-through product tours, and has recently added an AI agent layer of its own. Inkly is an AI demo agent that qualifies each visitor first, then hands them a real product clone to explore while it answers questions live. Here is where each one fits.
Qualifies the visitor first, then hands them the wheel
Inkly
Runs a short live discovery with each visitor, then hands them a real product clone to click through themselves — the agent answers questions and adapts, but the visitor is the one exploring.
Navattic
Navattic's core product is a captured tour the visitor clicks along an authored path; its new Agent Demos add an AI agent that navigates the cloned environment and narrates on the visitor's behalf, configured ahead of time with fixed objectives rather than built from a live qualifying conversation with that visitor.
What Navattic is
Navattic is a mature interactive demo platform used by teams like Dropbox, Ramp, Brex, Fivetran, and PagerDuty. Its core product uses a Chrome extension to clone a product's actual HTML and CSS screen by screen, so the resulting tour preserves hover states, dropdown menus, and animations more faithfully than a plain screenshot tool. Teams stitch those captured screens into a guided "Flow" with tooltips and dialog, and an AI Copilot helps draft the tour copy. In 2026 Navattic also launched Agent Demos: an AI agent that can converse with a prospect and navigate a cloned demo environment on their behalf. It's a genuinely capable, well-reviewed tool for producing polished, no-code product tours and layering conversational AI on top of them.
Inkly vs Navattic, side by side
Both are past the screenshot-carousel era. The real differences are who's driving the demo, whether it's built around this specific visitor, and what your team learns afterward.
Inkly
Navattic
The AI demo agent — a real, interactive product experience, personalized live.
Navattic is a mature interactive demo platform used by teams like Dropbox, Ramp, Brex, Fivetran, and PagerDuty. Its core product uses a Chrome extension to clone a product's actual HTML and CSS screen by screen, so the resulting tour preserves hover states, dropdown menus, and animations more faithfully than a plain screenshot tool. Teams stitch those captured screens into a guided "Flow" with tooltips and dialog, and an AI Copilot helps draft the tour copy. In 2026 Navattic also launched Agent Demos: an AI agent that can converse with a prospect and navigate a cloned demo environment on their behalf. It's a genuinely capable, well-reviewed tool for producing polished, no-code product tours and layering conversational AI on top of them.
Buyer experience: A real product clone the visitor clicks and explores themselves, with a live agent alongside them.
Buyer experience: A captured HTML/CSS clone the visitor advances through; Agent Demos add an AI agent that operates the demo for the visitor rather than the visitor driving it.
Personalization: Runs a live qualifying conversation with each visitor first, then builds the walkthrough around their role, goals, and questions.
Personalization: Tours and agent objectives are configured once by the seller (product context, guardrails, objectives) and applied broadly, not rebuilt per visitor from a live discovery step.
Questions: Answered live, in context, inside the demo, the moment the visitor asks — and the visitor keeps control of the product.
Questions: The core captured tour has no one to ask; Agent Demos can interpret a question, but the agent operates the software in response rather than the visitor doing it themselves.
Off-script exploration: The visitor can go where the tour didn't plan for and it still behaves like the real product.
Off-script exploration: The experience is bounded by what was captured; clicking outside a captured screen or authored flow isn't part of the design.
Follow-up context for sales: Sales gets a brief on what each visitor asked, explored, and where their intent spiked, from every session.
Follow-up context for sales: Standard analytics report views, completion, and drop-off by step; Agent Demos add session transcripts and talk-time metrics, but as a separate, newer layer on top of the core product.
Why the difference matters
An interactive demo the buyer actually uses
Watching a recording is not the same as using the product. Interaction is where interest turns into conviction.
Qualifying first changes what you show
A live discovery step means the walkthrough is built around this visitor's role and goals, not a fixed set of objectives configured once and reused for everyone.
The session becomes sales intelligence
Every conversation tells sales who showed up, what they asked, and what they cared about, so the first call starts warm instead of cold.
When Navattic may be the better fit
If you want a polished, no-code way to capture your product's real look and feel and publish it as a click-through tour across marketing, sales, and support — with the option to add an AI agent that can operate the demo for prospects who reach out off-hours — Navattic is a mature, well-reviewed platform with real enterprise customers behind it. Inkly is the better fit when you want the visitor themselves qualified and then handed the product to explore on their own terms, with a live brief on every session going straight to sales.