Using it is what builds conviction
A buyer who drives the product themselves and gets an answer is closer to sold than one who watched a recording follow a script.
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Inkly vs Arcade
Arcade turns a screen recording or captured product UI into a polished demo or AI video, fast. Inkly is an AI agent that runs a live, personalized demo, answers questions in the moment, and hands buyer intelligence to sales. Here is where each one fits.
A demo authored once and replayed, vs a demo run live for each visitor
Inkly
A live product experience the visitor actually clicks through, guided by an agent that asks what they're trying to do, answers their questions, and adapts the walkthrough in real time.
Arcade
A recording or captured UI, pre-built into a fixed set of branches, that plays back the same way for everyone who takes a given path — with no one on the other end to ask a question.
What Arcade is
Arcade is a genuinely fast, well-built platform for turning a product capture into shareable content. You record your screen (or, on higher plans, capture the actual HTML for a higher-fidelity replica), and Arcade turns it into an interactive demo with hotspots, callouts, chapters, and AI voiceover — or into an AI-generated video, from the same capture. Branching lets you build a few authored paths so different roles see different steps, and custom variables can swap in a viewer's name or company. It's a strong choice for producing a lot of polished demo and video content quickly, across a website, email, social, or a sales deck, without engineering.
Inkly vs Arcade, side by side
Both help a buyer see the product without booking a call first. The difference is whether the experience responds to the individual visitor in the moment, and what your team learns from it.
Inkly
Arcade
The AI demo agent — a real, interactive product experience, personalized live.
Arcade is a genuinely fast, well-built platform for turning a product capture into shareable content. You record your screen (or, on higher plans, capture the actual HTML for a higher-fidelity replica), and Arcade turns it into an interactive demo with hotspots, callouts, chapters, and AI voiceover — or into an AI-generated video, from the same capture. Branching lets you build a few authored paths so different roles see different steps, and custom variables can swap in a viewer's name or company. It's a strong choice for producing a lot of polished demo and video content quickly, across a website, email, social, or a sales deck, without engineering.
Buyer experience: A real product experience the visitor clicks and explores, guided by a live agent.
Buyer experience: A recorded or captured walkthrough the visitor advances through along pre-built branches.
Personalization: Runs discovery first, in conversation, then builds the walkthrough around what this visitor said they need.
Personalization: Custom variables swap in a name or company into pre-written text; branch choices are picked from paths built in advance, not adapted live.
Questions: Answered live, in context, inside the demo, the moment the visitor asks.
Questions: There's no one to ask — a question outside the authored hotspots has to be answered elsewhere.
Content format: One embedded, conversational widget on your site that runs the actual demo.
Content format: Produces two distributable assets from one capture — an interactive demo and an AI-generated video — built for spreading across email, social, and help docs.
Buyer intelligence for sales: Sales gets a brief on what each visitor asked, explored, and where intent spiked.
Buyer intelligence for sales: Analytics report step engagement, drop-off, and which branch a viewer took, plus company/contact identification on paid plans — not what they asked, since nothing was asked.
Why the difference matters
An interactive demo the buyer actually uses
Watching a recording is not the same as using the product. Interaction is where interest turns into conviction.
Personalization is more than a name swap
Filling in {{first_name}} isn't the same as a demo that changes course because of what the visitor just told you they're trying to do.
A conversation produces intelligence a click doesn't
Step-completion analytics tell you where someone dropped off. A conversation tells you what they actually wanted, so sales starts warm.
When Arcade may be the better fit
If you need to produce a lot of polished demo and video content fast, for a website, an outbound email sequence, social, or a sales deck, and you don't need it to hold a conversation or adapt itself per visitor, Arcade is a genuinely strong, fast, no-code way to do that. Its free plan and quick capture-to-publish workflow make it easy to use widely across a GTM team. Inkly is the better fit when the demo itself has to qualify the visitor, answer what they ask, and hand what it learns back to sales.